Thursday, July 13, 2017

Media advisory: reporters invited to opening ceremony of International Livestock Identification Association annual conference, Monday, Jul 17, 8:15 a.m., Riverside Hotel

What / Where: The International Livestock Identification Association will hold this year's annual conference at the Riverside Hotel, 2900 W. Chinden Blvd., Boise, July 16-20, 2017. This year, it's hosted by the Idaho Brand Board, part of the Idaho State Police - info at

Why: The annual ILIA conferences are a way for state and federal agencies' brand regulators to collaborate across state and national boundaries to strengthen livestock traceability and communications. This is part of keeping agriculture safe for consumers. More info and conference agenda at

Media advisory: Reporters are invited to cover the opening ceremony, Riverside Hotel, 8:15 a.m. on Monday, July 17. Look for ISP PIO Tim Marsano, who will work to get you situated. You'll have the opportunity to get sound from ILIA leaders; Idaho political leaders are also scheduled to attend.

Additional Background information: The International Livestock Identification
Association is dedicated to the protection, promotion,
and preservation of livestock identification and traceability
inspection in North America. The livestock industry is a critical
industry in North America and generates enormous economic impact
both in job creation and revenue generation. The North American livestock
industry and this ILIA Association are dedicated to supplying wholesome
and safe food to over 528,000,000 million people in Canada, United States
and Mexico.
ILIA strongly believes that our mission should be to help educate the
general public, as well as local, state/provincial, and federal officials on the
critical importance of the livestock industry in North America. ILIA is an
organization of member states, provinces, and Native American Tribal
Nations where livestock brand recording, identification, and inspections
are recognized by legislation.